For some women, finding foundations and powders that match the skin without leaving a line of demarcation is a challenge. Remember the three C’s when searching for the perfect foundation.
COMPLEXION – Er on the side of a warm undertones and look for yellow/warm based foundations. Bases with cool or pink/red undertones will turn gray on a warm undertone. According to Prescriptives research, over 70% of all women have a warm undertone. Next, match the foundation to your skin by depth; Light, Medium, Deep. My recommendation is to choose a foundation that matches your SKIN and NOT hyper-pigmentation. My photo below shows how my foundation matches my neck and skin, not the dark areas of my skin.
Picture shows foundation shade that is in between my skin tone and hyper-pigmentation. The foundation matches my neck perfectly.
CONCERNS – Hyper-pigmentation? Unevenness? Acne? These are concerns that will help determine the final C.
Complexion is warm. Concern is uneven skin tone but would prefer a natural finish. Coverage is sheer.
COVERAGE – Based on complexion and concerns, choose coverage: Sheer, Medium, Full pigment.
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